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Does Aura Exist In Digital Art

Ever since Walter Benjamin published hiscombinations, she links Eastern spirituality
essay "The Work of Art in the Age ofwith modern technology, connecting the
Mechanical Reproduction," scholars haveancient Asian past with the global world of
debated whether mechanically reproduced arttoday.Mariko Mori's large photographs and
can have "aura" as Benjamin discussed thisvideo installations present futuristic scenes
concept. The debate has now included digitalthat meditate on the profusion of artifice in
art and cybernetic systems, but the questioncontemporary culture and extract elements of
has remained the same. Can a work of art notEastern spiritual thought and art, to express
produced by human hands, but by a machineoptimism for life in the next millennium.
have the same quality or atmosphere asMori always stars in her own creations and
conventional works?Referring to Benjamin'susually presents herself as a
own definitions regarding "aura", one cancomputer-fabricated pop star who explores the
argue that it is possible for "aura" to behybrid nature of individual identity and its
present even in digitally produced art, ifrelation to private fantasies and global
the artist is aware of the spatial concernsculture. Cyborgs and avatars are mostly
necessary to meet Benjamin's expectations.featured in Mori's works, coupled with a
Using as an example the artifacts of Marikohealthy portrayal of the incorporation of
Mori, a Japanese-American multimedia artist,modern technology in daily life.Inspired by
the presence of contemporary "aura" isthe Buddhist concept that all things in the
examined in terms of technique, installation,universe are interconnected, Mariko Mori
and metaphorical qualities ofbelieves that art shares with electronic
digitally-created art, as the artist appearstechnology, religion and even fashion
sensitive and aware of the importance ofphotography, the ability to give form to our
space and the viewers' perceptions anddreams, fantasies and desires. In order to
experience.Mariko Mori is a former fashiondemonstrate better her beliefs she uses space
designer and model who decided to turn toas if it was a tangible material. If now one
artistic photography, video, and performanceconcentrates on the spatial properties of
arts. As a multimedia artist, Mori's soloaura, that it has a unique presence in space
exhibitions in U.S., Italy and Japan havethrough time, electronic media and digital
gained world-wide recognition, as she managesartists through different approaches can meet
to take her playful imagery to a new level ofthis requirement. Artists, like Mariko Mori,
literalness, while her dexterity andwho can create a unique spatial environment
creativity with innovative technologies havefor work that is mechanically reproduced or
resulted in spectacular forms of art. Herdigitally produced are actually able to
appeal is mainly due to the fact that Mariko"transmit" aura through their work. In other
Mori has managed to combine Western ideals ofwords, an artist can create aura through a
feminism and Japanese pop culture and expressdigital media by using space. Thus, an artist
surreal thoughts on the subject. By creatingcan contradict Benjamin's theory about
her complex artifacts, nearly life-sizemechanically reproduced art, by simply
installations of video, photography,following his own definition.
sculpture, and sometimes even fragrances



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