| To start off with you are probably wondering, | | | | you pay for." Herein lies the opportunity to |
| "what is an infopreneur?" An infopreneur is | | | | become an information salesperson or infopreneur. |
| someone who markets and sells information or | | | | My best advice is to start out with a subject |
| expertise in something. This information and | | | | matter that you are truly interested in if |
| expertise can range from how to fix a leaky pipe | | | | interested in becoming an infopreneur. If |
| in your house to how to market a product or | | | | interested in painting, knitting, pottery, asian travel, |
| service online-in essence marketing online how to | | | | biblical history whatever, start there with that |
| market online. In fact a great deal of this takes | | | | subject. Do some research to see what other |
| place online. It usually goes by the term of | | | | experts are saying or doing. It could be something |
| internet marketing instead of infopreneurship | | | | as simple as starting a blog or website and selling |
| however. They are basically the same thing. | | | | related products. YouTube is another great tool to |
| I am not sure who first coined the term | | | | communicate your passion or interest with the |
| "inforpreneur" but I first heard of it from real | | | | world and then direct web traffic to your own |
| estate guru Robert Allen in his bestseller Multiple | | | | website or blog. |
| Streams of Income. Robert Allen, as a real estate | | | | A more advanced strategy might be to target a |
| guru, realized that his knowledge about how to | | | | particular product or service to a particular |
| profitably invest in real estate, his experiences | | | | population or demographic. An example might be |
| were worth an enormous amount of money and | | | | targeted Spanish-speakers with information on |
| had virtually no cost to sell and market in | | | | jobs, travel, insurance or some other everyday |
| comparison with the profit potential. Of course, | | | | product or service. As you can see, becoming an |
| there are numerous real estate gurus out there | | | | infopreneur is not rocket science, it just takes a |
| from Rich Dad, Poor Dad author Robert Kiyosaki | | | | bit of creativity. |
| to the countless "No Money Down" real estate | | | | Why is the field of infopreneurship |
| pitchmen and women. | | | | "recession-proof?" This field is recession proof |
| Do you have to have a well known expertise like | | | | because people will always be consumers of |
| real estate or financial planning to be an | | | | information, people still read newspapers-even if |
| infopreneur? Definitely not. Unlike any time before | | | | they are looking over the shoulder of the person |
| in history, people turn to the internet,be it sites | | | | sitting next to them. In fact, as the economy |
| like Wikipedia or or the countless sites out there, | | | | worsens people are more interested in finding out |
| to find information about a range of things. Much | | | | things. Things like how to get or hold onto their |
| information on the internet is of poor quality and | | | | job, how to earn more money, how to still have |
| offered for free, but as they, say "you get what | | | | leisure activities on a budget. |