FIFA World Cup 2010 - A Missed Tourism Opportunity For South Africa

The FIFA World Cup in South Africa will soon bethe government will get on top of this and sort
upon us and as with any worldwide event like this,out this situation, as it will undoubtedly put many
there is immense public debate of how well thefans off.
preparations are going. For South Africa, this isThe second area of concern is accommodation
the first time they have hosted the FIFA Worldprices. At this point it is worth pointing out that
Cup and the eyes of the world will be upon them,after Sydney hosted the last Olympics, instead of
perhaps with even more scrutiny than previousseeing an upturn in visitors after the event, there
hosts. This is a magnificent opportunity to sell thiswas a dramatic decrease in tourists for the next
wonderful country and all it has to offerthree years! Much of this decrease in tourism was
international visitors. The latest reports are thatput down to the prices being charged during the
ticket sales are not going as well as hoped andOlympics. The same thing is happening in South
some qualifying nations are reporting publicAfrica. Many accommodation owners are charging
concerns over safety for their teams and5, 6 7+ times more than their normal rates. This
supporters. South Africa has invested a huge sumshort term profiteering, known as 'gouging', is
of money in preparing the stadia and putting inridiculous. Fans are being "ripped off" and this is
place transport infrastructure to ensure theleaving many football supporters with the only
games are enjoyed by all the fans. Perhaps thedecision not to come to South Africa. This is such
most concerning areas for potential fans, lookinga shame as the quality of the accommodation
to attend the World Cup, are the costs foroffered by guest houses, B&B's and self
accommodation and internal flights.catering owners is generally far higher than that in
I am aware of prices for internal flights beingmany other countries. Of course, there will always
offered at 4 to 5 times their normal price for thebe corporate packages that will take up these
time of year. This doesn't just impact fans buthigh prices to entertain their clients but for the
also those living in South Africa. In their wisdom,average football fan this will be a World Cup that
the government has decided that their will be ais an expense too far. What a shame when the
national school holiday throughout the World Cupcountry has so much to offer fans during their
period. For working parents this presents enoughbreaks between games. I really feel this is going
problems, but if you were to contemplate goingto be a "lost opportunity" for the South Africa
away on holiday during this time then you willtourism industry and that venue owners are going
come up against the same problem that fans areto regret the high prices they are charging.
having - extortionate prices! There is currently anHopefully they will come to their senses, along
investigation underway involving a number of thewith the airlines, and lower their prices. Otherwise
key airline carriers in South Africa around pricehow else will the numbers coming to the World
fixing - this is further exacerbated by theCup reach anywhere near the expected 1 million.
complete lack of flights during this time. Hopefully