| any online marketers were severely hit by | | | | your website is designed to do (i.e. is it selling |
| Google’s recent change of policy | | | | something, or not?). |
| concerning which websites were acceptable for | | | | Second, you can build content websites, which the |
| their Adwords pay-per-click advertising program, | | | | search engines absolutely love, by using articles. |
| and which were not. Indeed, many businesses | | | | Furthermore, it’s a fact that the algorithms |
| saw websites that were previously generating | | | | that the search engines use are constantly shifting |
| tens of thousands of dollars simply become totally | | | | and changing, and recent testing seems to indicate |
| ineffective almost overnight, and so it’s | | | | that having a published article linking back to your |
| probably fair to say that a sense of panic set in. | | | | site is becoming an ever more effective method |
| In times of panic, doesn’t matter in what | | | | of getting your site visited by the search engine |
| area of life such a panic occurs, the norm is to | | | | spider. This, of course, means that your site |
| turn back to the tried and tested, the reliable | | | | should get listed in the search engine rankings |
| method of doing whatever it is that we | | | | much more quickly than was previously possible. |
| are trying to do. | | | | This seems to be true without any reference to |
| In times of panic, reliable is better than risky, | | | | what particular kind of site it might be. |
| ordinary is more comfortable than extraordinary. | | | | For example, testing my free blog site at and my |
| This is therefore an ideal moment for those of us | | | | non-blog Asia Travel site at seemed to indicate |
| who espouse article marketing as an online | | | | little difference in the results generated. |
| marketers dream to reiterate again why we take | | | | How about the non-commercial benefits? Well, |
| this view. | | | | it’s a great big boost to the ego to see |
| First, what is article marketing? Nothing more than | | | | your name listed as a published writer, no doubt. |
| writing articles concerning any subject under the | | | | This then leads to the same phenomenon |
| sun, and submitting them for publication, exactly | | | | occurring with the search engines — my |
| as I have done with this piece. | | | | wife has looked my name up quite a few times |
| Why do those of us who believe in article | | | | recently with Google and found me listed fairly |
| marketing hold such a view? | | | | high in the rankings (to her considerable |
| Many reasons spring to mind, some commercial, | | | | amusement, which is not necessarily good for the |
| some not so. | | | | ego!). |
| The simplest commercial benefit is that it is | | | | So, article marketing works, it’s free and |
| generally free to get your article published, and | | | | effective. |
| then, from the article, you can the ask someone | | | | The only problem is, of course that to conduct a |
| to view your website. This in turn could be a | | | | successful article marketing campaign, you need |
| further commercial benefit, depending on what | | | | to have articles to submit. |